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Keychains & Charms
Bramble the Bunny Keychain
Comes with a carrot. Refuses to share it.
4.9 · 2.1K sold
₹449₹599Free initials
🧶
casting on…
Hooked by 4 studios · Jaipur · Kochi · Shillong · Pune
Cute things,
hand-hooked
one stitch at a time.
Every loop holds a little magic.
Keychains, plushies, desk pieces and bouquets that never wilt — crocheted to order by people we can name, and shipped to you in days.
400.6K+
stitches hooked
4.9★
from 2,900 reviews
1–3 days
to dispatch
made by hand, not by machine
handmade with loveno two are identicalfree initials stitched by handmade to order, never mass producedshipped across Indiawrapped before it shipshandmade with loveno two are identicalfree initials stitched by handmade to order, never mass producedshipped across Indiawrapped before it ships
Free initials
Hand-stitched onto anything personalisable. Costs you nothing.
Made to order
Hooked after you buy it, by a person whose name we publish.
Wrapped already
Kraft box, tissue nest, hand-written tag. Skip the gift shop.
Free over ₹999
Everywhere in India. Dispatched in one to three days.
The shelves
What are we hooking today?
Five little worlds. Pick the one that matches your mood, or the mood of whoever you're buying for.
Most loved
The ones that keep selling out
Ranked by how often we have had to apologise for a waitlist.
Offer Shorts
Open the deckWatch a stitch, steal a discount
Sixty seconds inside the studio, and every single one hands you a working code. No newsletter sign-up, no wheel to spin, no nonsense.
Shop by vibe
Or just pick a feeling
Categories are for logistics. This is how people actually shop.
every piece starts here
Who actually makes this
Four studios. Fifty-seven years of practice between them.
Nothing here comes off a machine. Every keychain, plushie and stem is worked by one of four small studios, and we put their name on the product page because they earned it.
NNani's HookJaipur · 34 years at the hookTThe Sunday LoopKochi · 7 years at the hookBBloomroomShillong · 11 years at the hookSStudio ButtercupPune · 5 years at the hook
Read their storiesEnds at midnight
The sale rack
Last of a colourway, a slightly wonky ear, an overrun batch. Same hands, smaller price.
The receipts
What people say when the parcel lands
Unedited, verified, and occasionally about a bunny surviving a school bag.
The date stitching made her cry
Put our anniversary on the back. Free, apparently, which I still do not understand. Very small, very neat, in cream thread. Best ₹349 I have spent.
Better than real flowers, and I mean that
Sent it to my mother for her birthday, 1,800 km away. Arrived in the kraft wrap completely undamaged. She has had it on the dining table for four months and it looks identical to day one.
The hand-written card is the whole thing
I expected a printed slip. It is real ink, real handwriting, and they got my message exactly right. Bouquet and heart both flawless. This is not a mass-produced operation.
Bought two, gave one away in an hour
Went in for one, ordered a second before it even arrived. The variegated pink is much prettier in person and it is stuffed firm so it holds the heart shape properly.
Everybody asks where it is from
Three separate people at work asked in the first week. The red is a proper deep red, not orange. The little daisy on the clasp is a nice touch I did not expect.
It is a perfect sphere
I crochet, so I know how hard a true sphere is. No egg shape, no visible seam, increases mirror the decreases exactly. Chain is solid gold-tone and has not tarnished.
Get the drops before they sell out
One email a fortnight: new batches, restocks, and 10% off your first order. Nothing else, ever.
Free shipping kicks in at ₹999. Unsubscribe whenever — no hard feelings.